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Brand consistency is key when building your business digital presence. It allows potential customers to easily identify your social media posts on their news feed or when they search for products online. This is achieved via two main factors: a professional look and feel; and consistent messaging.
“This is one of the most important parts of the digital marketing plan, because it shows what messaging you need to communicate in order to achieve your marketing objectives.“
It is never too late to revamp your branding and give it a professional look and feel. You will need a graphic designer to start with, at least for (re)designing your logo and visual identity. With the right colours, fonts and a couple of icons related to your brand, it is easy to maintain consistency when creating new social media posts. Once this first step is created, Canva is a good tool if you want to start doing the posts yourself (as long as you follow two or three templates and ensure you have good photography).
The second step is to have a content strategy. This is one of the most important parts of the digital marketing plan, because it shows what messaging you need to communicate in order to achieve your marketing objectives. Your content should be a balance between awareness, entertainment and sales – you don’t want to be pushing sales every time – you would rather be relevant to your potential customers and engage in industry content. Also make sure that you have updated and consistent messages across all your channels.
These two factors – brand consistency and content strategy – will help you build trust. Your target audience will start to understand what your business stands for and how you can assist them. Consistency will help with growing your customer base and, ultimately, increasing sales.