About Us

Our Story

After working for 15 years in marketing for small, medium and multinational companies, our founder Elen decided to create a marketing strategy tool to help small businesses grow. It started with a checklist and training material developed for hospitality businesses in Australia, as a result of her research project for the Master of Creative Industries.

In 2019, Briefing Room was created as part of the Supporting Innovation in South Australia (SISA) program, based in Flinders New Venture Institute. It has evolved to include a marketing briefing tool to help with automating the marketing planning process, making it easier and more affordable for small businesses to receive a tailored digital marketing plan based on their needs.

Marketing Expertise
Marketing expertise

Our founder has been working with marketing and communications since 2005.

Helping small businesses
Helping small businesses

With tailored marketing plans according to their needs.

Based in Australia
Based in Australia

From Adelaide to the world: helping domestic and international companies.


We develop an action plan based on your business. Not a generic template!

Elen is extremely professional and goes above and beyond with the Marketing Strategy. Working with her allowed our business to set a marketing strategy for the upcoming year. Our team had little to no marketing experience, and she was able to provide us with a marketing plan that was easy to execute.
hru global
Business Owner
Through working with Briefing Room I was able to learn an immense amount about what exactly goes into a marketing plan especially tailored to my business. Elen was extremely helpful and friendly and made the process very engaging.
SLS Tech

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